What About Digital Marketing? Definition of Digital Marketing

 Definition of Digital Marketing 

Digital marketing is marketing for selling products or services by using all digital channels like mobile devices, mobile apps, e-mail, websites,s, etc. 

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There are seven pillars of digital marketing: 

                                   

• Search engine optimization 
• Pay-per-click advertising 
• Social media marketing 
• Content marketing 
• Search engine marketing 
• Affiliate marketing 
• E-mail marketing 

1. Search engine optimization SEO: 

  

Optimizing a website to increase its visibility and ranking on search engines like Google. 

Par-per-click advertising PPT: 

Paying for advertisements to appear on search engine results pages or social media platforms. 

Social media marketing: 

Creating and sharing content on social media platforms like Facebook, Twitter, and Instagram to increase brand awareness and engagement. 

Content marketing: 

Creating and sharing valuable content such as blog posts, e-books, or videos, thus attracting a specific audience.

 Search engine marketing: 

Search engine marketing is a digital marketing strategy that is used to increase the visibility and ranking of web pages in SERPs. The difference between SEO and SEM is that SEO is a process of gaining traffic organically but on the other hand SEM is paid process. 

Affiliate marketing: 

Affiliate marketing is a process in which an affiliate earns a commission by advertising another person's or company's products. 

E-mail marketing: 

E-mail marketing is direct marketing. In e-mail marketing, we can promote our products or services by sending e-mails to our audience. In this way, we can aware the audience of our upcoming product. 

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There are two types of digital marketing: 

1. Online digital marketing 

2. Offline digital marketing 

What is online digital marketing? 

 

Online digital marketing is using the internet to promote your products or services using web channels such as Google, Facebook, Twitter, and Instagram. 

What is offline digital marketing? 

Offline marketing refers to the traditional ways of marketing such as newspapers, TV, radio, billboards, etc. 

You can use both mediums but Online marketing is giving the best results. We can track our audience, and we can save our audience data for further use. So, it is the era of digital marketing.